2021 Holiday Gift Guide

While I was fortunate to be a part of the the 2020 HGG, it was in no way as involved and as branded as this one. While our stylist, Lauren Brady was on the hunt for bike themed wrap, she wondered if it was possible to make a branded wrapping paper. Even though I was deep in promotional work at the time, I obliged to this idea. As a result we received a huge shout from the CEO and CMO of Backcountry for the effort. They wanted to make it part of the retail store.

In the concept, the goal was to give a feeling of warmth and comfort. It's been a rollercoaster of a year and bikes are still keeping us sane. Coffee and the like also keeps us sane on long rides and in the studio. We decided to make it part of the shoot, but with some style.